Last week I made very vague plans with Rhi to go thrifting around Brick Lane; in the end neither of us could do it (the plans were very, very vague) but since I was in the area to-day, I decided to take a detour on the way home and make my way to the Beyond Retro on Cheshire Street.
Beyond Retro have become quite well-known when it comes to vintage shops, and there's a store in Stockholm as well as Soho and the East End (off Brick Lane). As such, I have seen it featured in many shopping guides and magazines; I guess it is one of those places to go if you're looking for vintage. Because in recent years, being different has become fashionable. Cutting up jeans, sewing an appliqué on a T-shirt, going to charity shops - these are all things which have been celebrated in the media, especially teenage magazines and the Internet. Dyeing your hair is "in", as are bright colours and clashing prints. And as such, when prompting teenagers and young women to dress different, they all actually just end up looking the same. (I go to an all-girls' sixth form so trust me, I know what I'm on about.) The magazines are saying, individuality is in! but ironically, it is one type of "individuality" which is being glorified, and when everybody tries hard to look different, everybody ends up looking totally alike. And when people dress differently to this differentness, they still end up looking a little odd because it's not the right kind of different.
For me, Beyond Retro represented all of this. As I mentioned before, for a bunch of old outmoded clothes, second hand is never actually cheap. And everything there was more than I wanted to pay - because it's not new! It's still all old clothing, and for some reason shopkeepers have found that customers are happy and willing to pay far more than they did for the clothes, and far more than the original owners would have too! I heard a girl in the changing cubicle next to me yell to her friend, how much is it then? The friend said: It's only twenty quid! the girl said What a BARGAIN, get it get it! It was like, a pair of shorts. Maybe it's my thinking that's outmoded - myself being outmoded, I guess I wouldn't really know.
But it wasn't just the prices. There're more reasons why I won't be going back, even though they had a lot of stock, even though the displays were nice, even though the staff on the whole were very nice and there was a cat sitting on the counter next to the till who lives there and let me stroke his or her neck. There is: the music, horrible trendy music, blaring out from speakers hidden beneath every other rail. There is: the other customers, who were all very trendy and young and fashion-forward. There is: the equally trendy staff who made me feel like I'd dressed like a frump (I think I'm projecting my own insecurities onto strangers again). There is: the atmosphere in general, made up of all of these things are more, things that Beyond Retro can't really help, such as the fact that it was cold and windy, the sky was bleak, the queue for the changing cubicles was long, and I was tired after a lot of walking about. But these factors are all valid and humane. I just didn't like it there, although I did complete my quest for a jacket (picture forthcoming, it needs a good press).
At least I've now visited it and know now to bother. I'd rather have a different kind of differentness, the type that I'm always happy with until I enter institutions like the flagship TopShop, my school on non-uniform day, this store. I like Lula, Vogue, Numéro. I like Couture and Fashion with a capital F. Not Glamour, Closer, Bliss. Not fashion with a small f, signifying trends and celebrity "style". But, you know. If you don't mind trendy people and trendy music, if you're willing to pay a bit more than I am, if you like following trends or concern yourself with what's buzzing at this current moment, rather than discovering unspoilt gems, then by all means head straight to Beyond Retro. It's the trendy girl's vintage dream. But me, I think I'll stick to the East End Thrift Store.
Beyond Retro (East End)
http://www.beyondretro.com
110-112 Cheshire Street
London
To get there: take the central line to Bethnal Green and take the exit for the Bethnal Green Road. Turning left, either walk for 15-17 minutes or catch either the number 8 or 388 bus for 2-3 stops (can't remember how many, sorry!) and turn left at St Matthew's Row. Walk to the end and turn left; it's about fifty yards or so along.
The longer route would be to catch the 8 or 388 until Brick Lane (about 1 extra stop), walk for about 4 minutes down Brick Lane and turn left at Cheshire St, walk for a bit more and see Beyond Retro, but it's honestly far quicker if you take the shortcut through St Matthew's Row because otherwise you're effectively going in a big circle.
PS - got back from Troyes yesterday, safe, sound and glad to be able to speak in English without getting stared at, and speak in French without being ridiculed.